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Design Thinking and Business Model Workshop „Going new Ways“

  • L3S 9a Appelstraße Hannover, NDS, 30167 Germany (map)

The Desing Thinking and Business Model Workshop is for participants who are looking for ways to apply to their own

business model. After this workshop you will have the know-how about a practical visual language to describe,

challenge and design business models and will be able to apply it. You will learn about examples of business model

innovations, ranging start-ups to Fortune 500 companies and social entrepreneurship ventures. In this workshop we will go

new ways to approach business opportunities and business models. We will create new ideas and efficient start- up

Business Models by focusing your knowledge on how to solve issues that your costumers are confronted with. You will be

able to explore and construct business models by using “Design Thinking” and customer development to boost future


The Workshop will be a mixture of presentation, Q&A and exercises.


• Understanding for business models and why they are important today

• Insight into a series of case studies across industries

• Explore and construct business models by using “Design Thinking” and customer development to boost future


• Knowledge about the value of proposition canvas and the empathy card

• Becoming familiar with (social-) entrepreneurial thinking and action as well as discovering own entrepreneurial



• Overview of the entire process of starting a business without a business plan by using the Business Model


• Introduction into business model thinking as a strategic tool

• Using the Business Model Canvas with introductory examples

• Business Models in large organizations, start-ups and social entrepreneurships

• Design Thinking for business model innovations

• Visual thinking & other methods

• Creating business models with the Business Model Canvas

• Insight in how to test business models with "Customer Development" and "Lean Startup" processes

• Redesign ideas and business models in groups with supervision from the coaches

• Powerful pitching

Earlier Event: June 11